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Search Engine Marketing – Pay Per Click

Pay per Click (PPC) advertising campaigns allow you to maximize your company’s visibility on key search engines. This course clearly explains how to set-up Google AdWords campaigns that are compelling and effective. We show you how to develop and manage your campaigns while increasing your click through rates (CTR’s) and decreasing your advertising budget.


You will be taken through a live tutorial to set up your own Pay-Per-Click campaign. If you have either under-performing campaigns or you simply want to get more out of your current AdWords budget, then this course is for you. Prepared and delivered by AdWords Experts, we explain how to optimize your campaigns, reduce your spend and get the most of your advertising spend.


You will learn what’s involved in ongoing AdWords campaign management, find out how to set your budget and how to write compelling advert copy. We take you through all of the essentials of planning, implementing and managing your successful PPC campaigns.

We create meaningful ad campaigns that are aesthetically designed and well aligned with your core business objectives to improve your return on investments and to maximize their effectiveness. We entirely believe in the one-single thought that for any paid marketing campaign, our core success lies in the following:

  • Extensive research and most-advanced analytics by certified specialists
  • Extreme focus on quality
  • Exhaustive analysis of competitors and target market
  • Effortful and diligent testing before any launch of PPC campaign
  • Critical keyword and competitor analysis
  • Setting up meaningful ad campaigns
  • Effective bid management
  • Designing and driving ads
  • Testing, implementation and publication
  • Optimizing landing pages
  • Real-time campaign management
  • Reporting of results